TTS Sentinel (Revenue Operations)

2.1 Technical Functionality

TTS Sentinel is an autonomous research operative engineered to eliminate manual lead generation cycles and human research error. Unlike standard scrapers, Sentinel performs Deep-Level Market Forensics by synthesising multi-vector data points to identify high-intent prospects before they enter a traditional sales funnel.

The system executes three primary technical phases:

• Autonomous Discovery: Sentinel scans industrial databases, corporate registries, and digital footprints to identify companies matching the client's high-value parameters.
• Forensic Scoring: Every prospect is processed through the Proprietary AI-Assisted Scoring Algorithm, which evaluates intent based on non-obvious signals such as recent leadership shifts, technographic changes, and capital expenditure indicators.
• CRM Injection: Validated, high-scoring leads are automatically injected into the client’s CRM (HubSpot, Salesforce, or Dynamics 365) via a hard-wired API handshake, complete with enriched metadata and a "Reason for Outreach" briefing.

2.2 Operational Deployment (How to Use)

1. Parameter Definition: Users define their Ideal Customer Profile (ICP) within the Sentinel Command Centre. This includes firmographics (turnover, headcount, location) and technographics (existing software stack or hardware requirements).
2. Scoring Calibration: Weights are assigned to specific triggers within the algorithm. For example, a manufacturer recently expanding their logistics facility can be weighted more heavily than a general turnover increase.
3. API Handshake: Secure authentication is established between the TTS Sovereign Portal and the client’s CRM. Sentinel is granted restricted "Write" access to specific lead pipelines.
4. Precision Dashboard Monitoring: Users review the real-time "Precision Dashboard," which displays the health of the lead pipeline, conversion probability metrics, and the current ROI of the autonomous outreach triggers.

2.3 Precision Metrics & Governance

Sentinel operates with a "Quality over Volume" mandate. The system is calibrated to provide High-Precision Credits, ensuring that sales teams only engage with prospects that have a statistically significant probability of conversion. All data retrieved is compliant with UK GDPR standards, and every lead injection includes an audit trail of the data sources used for qualification.

Updated on: 29/01/2026